One of the keys to successful marketing is knowing how to speak the language and understand the culture. One of the most difficult markets for Americans is often in Canada.
If there is one recurring theme when talking fighters in Canada, it is that fighters need 2 engines for flying over the arctic.
The Paris Air Show routine was a transformational performance in front of the world’s most important aviation audience. It ended more than a decade of doubt and signaled “turning the corner” on the maturity of the F-35 program. The public’s perception was no longer of a slow, lumbering, non-maneuvering bomber but of an aggressive, super-maneuverable dogfighter. Since then, the United States Air Force has done a superb job of executing the F-35 demo in a longer, more crowd-friendly routine.